Still not sure why anyone is doing either. Blah ROI.
All the stats here-> http://www.hasoffers.com/blog/sponsored-story-vs-promoted-post-numbers/
Also a nice info graph if your looking to advertising online between Facebook and Adwords..
http://www.wordstream.com/blog/ws/2012/05/15/ipo-facebook-vs-google-display-advertising
TLDR – Facebook promoted posts preform worse than facebook ads. Google adwords still out performs on pretty much all fronts though.
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My ads did well until they put in timeline. Now it is a complete waste of money and impossible to back read through all posts on a page without agony - then you still don't get all posts. FB can go hang! What a waste.
Out of simple curiosity, why did you use the hashtag 'adwords'?
Regardless - good post and thanks.
Not really surprised. You're either talking to people that liked your page but never engage with you, or paying for a bit of advertising in the mess that is the sidebar of Facebook.
Not surprised - consumer point of view - they are easy to ignore. Once I realized that 99% were spammy/scammy I stopped looking at them.
Same goes with promoted posts - btw - they feel fake.
very informative
hello. amanda blain
I wonder if the value of Google AdWords has gone up since the introduction of Google+ and the 175 million regular users who consistently reveal more and more information about themselves to Google allowing them to be even more precise in targeting us with even more relevant ads.
I can totally see that.
I agree with your hopes for ads that actually target our interests. The problem is that I'm not really sure how many advertisers who offer those type of products are actively paying for advertising. Of course, maybe that would change if G+ could show them the hordes of people interested in their specific niche.