Branding In Social Media by uhhh Brands

gots to make it your own – not turn it into something just fun, turn it into something FUN That YOU OWN or better yest that a demigrafoc OWNS…  slightly diff but way bigger impact…

like AXE – we have shampoo but do we use AXE,? and why not.?

.cause it's teenagers stuff..

Exactly PPL <— I coined it!  i know it, do you get it?

neileodealeo
You cant know the dealeo w/o knowing the neileo!

this is my brand label…handle and catch phrase, what do you guys think, Honestly?

I am sales person, of course

N 2 the O and D to the EO

chow for now<– doggy chow brandline

+Optus is very active on Facebook and Twitter but flat out refuses to communicate with its customers here on g+. They continue to syndicate posts here though.

This gives the impression that they are active. But hundreds of tags, comments and quite a few complaints go unanswered.

This is Australia's second largest communication company. 

If they wont actively use the network, their page should remain dormant and content less.

Other examples of this are +Dodo (another "communications" company) and until recently +Kogan .

+Telstra is an example of a company who does it right. Very quick, casual but professional interaction with its customers. No surprise they are our number one communications company.

There is a fake parody account called +drOptus "Customer Care" (pronounced dropped us) and they provide better customer service than the real guys…

Funny, didn't we just have this conversation the other day  ?

+T-Mobile 's social media team is top notch.. Just look at their responses and posts on G+ ..

Thanks for the support!! We greatly appreciate it!!! We like to think we're in the "AWESOME" category!! 😉 – Terrence

To chime in… I'm thinking some of the 'bad' (I could discuss terrible like Amy's Baking Company in Scotsdale, but I'd rather not tattle)… is companies like +Endomondo which are just empty shells posting and not listening

Companies doing it right I think are not just the PR folks behind the social media account, but guys like  from  … I feel somewhat awestruck and fanboyish when he posts and I comment on it and HE ACTUALLY REPLIES

That's done right!

 thanks for the shout out! we have a lot of fun entertaining the internets. particularly with photo's of terrified thrill seekers trying to survive 😉

I think companies that have cultivated a voice or personality tend to do sm "right” — like the southwest airlines and chipoltes of the world.

Doing it right: +T-Mobile 
Doing it wrong:

OK ANYONE BESIDE WIRELESS COMPANIES???  🙂

so how does a brand hint at the customer to spread a brand conducive to the image the company wants to portray?

We couldn't agree more! 😉 – Terrence

The company I have the most Social Media experience with is Guayaki (yerba mate) as they're one of my product sponsors. That said, I think they do a great job. Heck.. they have product sponsors. They have a person hired for the position who responds and reposts on twitter, shares images and content that is pertinent to the support base (green intiatives, fair trade, etc) and they run contests that have value to their fanbase.

And after being in touch with their social media person for over the year I've been sponsored, when I was stuck in LA with no place to stay after a ticketing snafu, I totally slept on their couch 😉 lol

I think they do social media right, by sharing good content and knowing their support base.

+ZAGAT

+Guayaki Yerba Mate  These guys  ?

I think NBC/Universal is astoundingly good at using social – not as sure on the corporate level, but some of their networks – Bravo, SyFy and USA tops among them – have some of the best campaigns/social interactions going. 

G.E. and IBM have terrific, and unusual, presences on Instagram and Tumblr, along with great outreach and engagement on other platforms.

Yep those guys  🙂 The reason I didn't tag them in is that I've been in touch with their social media person and they've not yet rolled out much of a G+ initiative. They're more focused and active on FB and twitter but we've shared some ideas about the potential of hangouts etc and how G+ could be helpful for them.

How come no one has mentioned  yet? I think they do an amazing job on their social media channels! They also make great coffee … so bonus 😉

Brands have always been what consumers have told each other. In 1963, Harley Davidson attempted to introduce golf carts, consumers told them that's not who they were. History is full of brands being told who they are by their customers (and the most successful ones go with it.)

Organizations can provide the behavior, attitude, and execution that contributes to the consumer's opinion of that brand, but the power has always been in the hands of the people. Brands can take action to earn a position in the mind of a customer, but they can't force it.

I will agree that the speed, efficiency, and power of people sharing their opinions on a brand is higher and greater than ever, but it's always been true, and word-of-mouth has always been the strongest reinforcement of brands.

ughhh… brands … brands brands brands

Energizer was great to me on FB back when I bought a portable phone charger and it didn't work, they sent me a new one right away ($30 value) no charge just because I had a (very) minor complaint.  Back then, that was a hunk of change.  There was no such thing as Android phones yet.  I'd like to also say that  does a great job here and on Twitter.

Yes you r right.

hmmm, +Twitter pls respond.

Yup

another company who is hysterical is – not sure how great they are on SM, but their changelogs are some of the best in the industry.