"…It means that with so many consumer devices connecting to Google each day, it's bigger than Facebook, Netflix, and Instagram combined." … Oh and this lovely one… "more than 62 percent of the smartphones, laptops, video streamers, and other devices that tap into the internet from throughout North America connect to Google at least once a day."
And the backbone of all that wonderfulness? Google+
Stay Plussing my friends… Google knows what's what.. ♥